Is a book judged by its cover?
Most often the answer to this questions is ‘yes’. Writing is hard work, but getting book sales is even harder. Indie authors are in competition with thousands of other authors and eBooks, so how do you make yours stand out from the crowd? A professional, eye-catching cover increases the chances of potential readers pausing for a closer look. If they don’t pause, they won’t read the blurb, and it can result in continual low sales. This is especially valid if you are starting out and have not built up a readership. You wouldn’t attend a formal event without dressing appropriately, would you? Therefore, don’t send your precious book to its debutant ball without dressing it in a tuxedo.